Local SEO is a sub-product of search engine optimization strategies that cater to local territories and audiences. It’s all about increasing online search visibility, so a website or brand can be found by nearby online searchers within a certain area. Because of its specific demands, various digital marketing agencies today offer local SEO services to help businesses broaden and specify their reach at the same time.
Why is Local SEO Important
Local SEO may not be for everyone. However, it’s important for local businesses, especially those with brick-and-mortar stores, and global enterprises with localized products and services. Here are the reasons why local SEO should be a priority:
1. Better Online Visibility: Local SEO for Locals
Local SEO services help businesses target local consumers or customers looking for information online. According to research released by Go Gulf, a job search site offering candidates from across the Globe an opportunity to work and build their careers in the Gulf Countries, “46% of all Google searches are looking for local information”.
This means that many online inquiries came from locals looking for local information. Local SEO solutions can then help a business reach these locals looking for information. A business should offer the right content and information tailored for them.
2. Better In-Store Traffic: Local SEO For Sales
According to Social Media Today, an online community and resource for professionals in marketing, social business, communication, customer experience, and more, “76% of people who search on their smartphones for something nearby visit a business within a day, and 28% of those searches for something nearby result in a purchase.”
With the help of local SEO solutions and services, such as Google Maps SEO, websites and other external online platforms of a brand can encourage local customers and buyers to visit a brick-and-mortar or physical store, affecting foot traffic and sales.
3. Better Customer Retention: Local SEO for Brand Loyalty
Local SEO services, solutions, and strategies can change the game for you in the brand loyalty department. Local SEO can help a business earn more local trust among customers and buyers and from search engines like Google and Yahoo. Local SEO can improve your rankings, and this affects the trust of the customers.
How to Get Started With Local SEO
Local SEO isn’t a walk in the park, but it’s not rocket science either. With the right information, resources, and services, your business can enter the local SEO game and be on par with competitors. Here’s how to get started with local SEO:
1. Tap a Local SEO Agency
Full-blown local SEO solutions are offered by a trusted local SEO agency. So, the best way to get started if you have an allocated budget for SEO, is to look for the best local SEO agency that can help you target the right audiences, create the right content, and deliver the right strategies. They have the right experts and tools to help you get started.
2. Complete Your Account and Profile Information Across The Internet
If you have an in-house team to do the work for you without the need of a local SEO agency, then you can get started by completing all your business’ possible available information online—especially those in Google My Business and social media platforms like Facebook, Instagram, and Linkedin. You need to put your name in public first, so people can find you.
- Set up and optimize your Google My Business
- Set up and optimize your social media pages
- Make sure that your business name, location, and phone number are all accurate online
- Participate in your local community (newsfeed, forums)
- Engage on local social media posts and content
3. Optimize Your Content With Local SEO
Next is to focus on your platform content, as well as other website elements. The main focus of local SEO is content and strategy, so you must focus on your content offerings, internal linking structure, citations, metadata, URLs, and more.
- Conduct a local SEO audit
- Perform local SEO keyword research
- Start producing localized content
- Optimize elements like URL, alt tags, headers, meta description
- Get local inbound links from trusted sites and resources
Thriver Digital’s Local SEO Services
If you’re looking for a trusted local SEO agency that can help you boost your visibility, traffic, and relevance, Thriver Digital can help you achieve these goals and more. We’re a digital marketing agency in the Philippines catering to local and international clients in need of quality SEO services. We are experts in global and local SEO, regardless of territory and target audience.
Thriver Digital is a digital marketing agency in the Philippines that specializes in creative and technical tasks like content creation, email marketing, advertising, research, social media management, and web design and development.
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