Content creation and content marketing are the most effective ways to reach your audiences online, but the process is not just the simple creation of news and sharing of information. You need to actually make newsworthy content that readers will read to be informed, entertained, or inspired.
What Makes a Content Newsworthy?
Generally, newsworthy content should be timely and relevant. But depending on your goal and target market, part of the considerations are proximity, human interests, and prominence. If your content dares to go bold, add conflict, bizarreness, and controversy to your angle.
How to Write and Share a Newsworthy Content
Writing and sharing newsworthy content online can be challenging, especially now that there are writers, publications, and businesses that target the same demographics as you. Competition is a huge factor that can affect your impact. To stand out, here are surefire ways to come up with newsworthy content
1. Be Credible and Authentic
Ensure that your website, publication, or medium is credible. In this way, readers would know that you only write authentic and fact-based content. As much as possible, come up with a writing style that represents the voice of your brand, and only rely on legitimate data and information when writing content.
2. Monitor Trends and Buzz
The way to dominate the current trending list is to monitor trends and buzz. By knowing the most talked about topics and issues today, you can come up with timely subjects and content in line with your brand or industry.
3. Identify Your Focus
As much as possible, focus on one subject that will carry the entire story. You should narrow your focus on who or what you want to write. Carefully choose the person, group, idea, or issue you want to write about, and aim to be clear and concise.
3. Know Your Target Audience
As you choose your topics and draft your content, always keep your target audience in mind. They are the group who will most likely read and share your content based on their interests. Design reader-friendly content they will understand and use words or jargon specific to them.
5. Deal with Emotions
Aside from fact-based content, also write human interest stories that tug heartstrings or cause interests. Emotions, whether negative or positive, always play a critical role in whether or not your target readers will read and share your content. Dealing with emotions is a way to make your readers easily relate to your content.
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Jesse is an SEO Consultant with 16 years of solid digital marketing experience. With her background, she fully understands the importance of human-centric digital strategies following the needs of human users to create the content and UX they deliver. Her skill set includes project management, technical and on page SEO, wordpress management, Google Ads, social media management, social media ads, and customer behavior analysis.
